COLORCHARM Permanent Liquid Hair Color for Gray Coverage

The Wella ColorCharm collection offers a wide range of products, providing creative freedom to achieve desired results. The collection includes Permanent & Demi-Permanent, Toners, Semi-Permanent Creative Colors, Lighteners, and Developers.

Wella ColorCharm Permanent Liquid Color saturates and fuses with the hair to deliver exceptional, fade-resistant hair color. The vibrant palette features 68 easily intermixable shades that cover grays with ease, ranging from neutral, ash, gold, warm, and red tones. The gentle fragrance and excellent conditioning make it the perfect coloring partner.

Wella ColorCharm Permanent Liquid Color offers up to 60% more conditioning than the leading competitor and up to 43% more shine, providing excellent gray coverage even for the most resistant grays. Its time-tested formulations ensure consistent, predictable results, allowing you to achieve the desired color every time.

The Liquidfuse Technology saturates, penetrates, and fuses the hair for vibrant, long-lasting, and fade-resistant results. To use, prepare the Wella ColorCharm Permanent Liquid, a bowl and brush, gloves, towel, old t-shirt, protective barrier cream (like coconut oil), and a timer.

For all-over color, section the hair into four quadrants, mix the color, and apply it from the crown to the nape, working towards the front. Process for 10 minutes, then apply to the roots and process for an additional 30 minutes. Rinse with warm water, emulsify until the water runs clear, and shampoo and condition.

Wella ColorCharm Permanent Liquid Hair Color provides a wide range of products, including Gel Permanent Hair Color, Cream Developer, Permanent Liquid Hair Color, Powder Lightener, and Permanent Liquid Toners. Each product is designed to deliver specific benefits, such as excellent gray coverage, consistent and predictable results, brilliant blonde results with a protecting oil system, and the ability to enhance or neutralize warm or cool tones.

With its diverse product lineup and innovative technologies, the Wella ColorCharm collection empowers users to achieve the desired hair color results with confidence and creativity.

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