Smart Platinum Blonde Hair Dye

From the Smart Beauty Hair Color Brand

Our mission is to help you find and achieve your perfect hair color. Be uniquely you with our bold fashion hair colors. Add a touch of mystery with our sapphire black and deep hues. Enhance your youthful glow with shades of blonde and silver. Whatever your vibe, we have years of experience in creating healthy, colorful hair.

All our products are vegan and cruelty-free. We take responsibility for our impact on society and the planet. Our mission is to be cruelty-free, vegan, and source locally. We develop the best formulations that are easy and safe to use, made in the EU and UK.

We've been making hair color for over 15 years, and we're exceptionally proud of them. We try to do business the right way, taking responsibility for our impact.

Smart Beauty Blonde Platinum Hair Dye

Our permanent hair blondes contain 'Plex' technology, which strengthens and rebuilds the structure of your hair, preventing breakage. The Smart Plex formula is described as 'the single most important development in hair color,' as it nourishes and rebuilds the micro-bond fiber structure of the hair, making it healthier and stronger.

It protects your hair against damage and breakage, rebuilds your hair's natural structure, and restores its strength, suppleness, and volume.

The easy-to-use home hair coloring kit includes a step-by-step guide, a non-drip, easy-to-apply color cream for even coverage, and a pair of protective gloves. You can apply it yourself or invite a friend to help.

The color result is permanent, and the longevity can be influenced by factors such as natural hair color, previous treatments, condition, porosity, length, and thickness of hair. The color will fade with routine shampooing.

Always read and follow the full instructions inside the pack. An allergy alert test must be done 48 hours before use.

Customer Reviews

"Brilliant product, no damage and went platinum blonde the first time. I will always use this product and will recommend it to all my friends." - Ann B.

"Very happy with the color, a bit more expensive but worth it. And the guy that answers the phone is very helpful." - Nicola S.

"Since I have gone grey in a salt and pepper way, I've been using this to lighten my hair. It feels good afterward, and it's starting to look really nice. It takes more than one go, but because it doesn't feel damaging to my hair, it's good to use every 3 weeks while I blend my hair to a more platinum color." - Maria B.

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