L'Oreal Paris Feria Platinum Bounce Hair Lightening System

The Feria Platinum Bounce with bond care technology is the next generation in lightening technology, custom blended by master colourists for the imaginative trendsetter. This advanced lightening system helps protect hair from damage while radiantly lightening hair, with moisture-enriched lightening oil additive that helps nourish and maintain hair's strength. Specially formulated for all hair textures to lift up to 8 levels and maintain hair's natural shape pattern and elasticity, with moisturizing anti-brass purple conditioner that neutralizes brass.

The hair dye kit for all hair types and textures includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color. With 50 plus bold shades ranging from deepest black hair, platinum blonde, and smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion and the latest trends, no appointment required.

L'Oreal Paris offers permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners, and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color. As a total beauty care company, L'Oreal Paris combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

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